"It's very hands-on, I've learned so much about the client process, pitching... The one thread that ties it all together is the constant push of the big creative idea." Being female in a mostly male industry is "a big-time bonus. Cronin also supervised the post-production on Hector's Life, for Renault Espace, a spot which sends flimsy comic strip character Hector on a super-realistic trip to the country Agency: Publicis Conseil. Creatives: B?dicte Potel and Thierry Lebec.Directors Dom 'n' Nic shot this disturbing promo for Chemical Brother's track "Believe" Cronin oversaw all 3D work and compositing. The same agency and art director came up with ESPN Anthem, in which bizarre characters are gathered, pied-piper-style, to play fantasy-football league.
Production company for all: Moxie Pictures, LABEN CRONINBen Cronin was behind this special-effects extravaganza for the Audi A6, which features the car travelling through a mutating landscape of optical illusions. Nike's Winner Take Steve features two weakling boys called Steve. Their gym master refuses to have two Steves in the class and forces them to fight to win rights to the name Agency: Wexley School for Girls Art director: Jeff Church. "The poeple who have touched me are what I make work with and about." As a co-founder of the Photodebut collective, photography will never just be a job: "That feeling of exultation when absorbed by an amazing piece of work is, in a sense, what I guess all artists hope to achieve some day."JARED HESSJared Hess' ads include weird and wonderful spots for McDonald's, Nike and ESPN. "I draw from my own experiences and those I watch and see around me," adds Teichmann.
I often know what I want an image to feel like before I know what it will look like. I know what emotion and reaction I want to evoke, in a sense what narrative I want to tell, and then I work on how to visually create this feeling." Her project Viscosity similarly evokes strong emotions and takes inspiration from Teichmann's memories of swimming in a lake in Germany that was surrounded by a forest. "I write a lot in a kind of short story or abstract narrative form and this is often the beginnings of a body of work The two are completely connected. "It fascinates me that a medium can seem to be so close to reality yet be so unrelated to the real." Teichmann's approach to her work often takes a very intuitive turn. "Really, it was a way for me to work with facial expressions and practice capturing laughter."ESTHER TEICHMANNEsther Teichmann's passion for photography is decidedly philosophical. "The images are about the irony of having large women laughing at a small man who's trying hard to impress them," she says. The former series each show a scantily clad women laughing heartily at a tiny man in a raincoat who is exposing himself to them "I'm not making a feminist statement," says the artist.
